Vito Immobilien

Vito Immobilien covers three areas: property management, a caretaking service, and letting and selling from its own portfolio. The existing website did not keep those areas apart. Anyone opening it had to work out from running text which one they needed.

The structure had accumulated over the years rather than being planned: content sat side by side with no discernible order, and the contact details were a long way down. On a phone the site was barely usable.

There was also a detail about the business that the site never made visible: selling and letting happen exclusively from its own portfolio, and it does not act as a conventional estate agent. Anyone who does not know that sends the wrong enquiry.

The three areas needed to be distinguishable at a glance, and the distinction from conventional estate agency work needed to sit in the first screen rather than on a subpage.

Prospective clients needed to be able to get in touch on any device without a detour — in writing or by phone, whichever suits them.

The design was drawn at phone width first, and that decides what goes at the top: the headline naming the three areas, the distinction in one sentence, then the two ways to get in touch. The imagery starts below that. The phone number is its own button, because from a phone a call is a shorter route than a form.

The opening image shows the team in front of their own vehicles rather than a stock property shot — the business is known locally, and the faces are the evidence. Headlines are set in a serif and body text in a quiet sans; the red from the logo is reserved for the main action, so the most important button does not compete with anything else. The figures below the opening image are the company's own statements and appear as such, not as a measurement by us.

The agreed structure was built with understated imagery and clear typography that lead to the contact form. On top of that came the technical groundwork: loading behaviour, readability and handling on a phone, plus a title and description for each page. A WhatsApp contact and the company's Instagram channel are embedded without crowding out the main routes.

Anyone opening the site today sees in the first screen which three areas the business covers and that it does not act as a conventional estate agent. From there a call and a form lead straight to the company, on a phone just as on a desktop.

Whether that produces more enquiries is not something we can measure from the outside, so we do not claim it. What can be shown is that the route from the home page to getting in touch is shorter than it was, and that visitors no longer have to guess what the business does.